Vacation Rental Marketing: How To Make Your Mediterranean Property Stand Out

So, you’ve decided to rent out your property as a vacation rental. Congratulations! Now comes the hard part: getting people to book it. With so many vacation rental options out there, it can be tough to stand out from the crowd. That’s where vacation rental marketing comes in.

Marketing your vacation rental is all about showcasing what makes your property unique and appealing to potential guests.

But where do you start? With so much information out there, it can be overwhelming to figure out which marketing strategies will work best for you. That’s why I’ve put together this guide to help you navigate the world of vacation rental marketing. So, buckle up and get ready to take your vacation rental to the next level!

Key Takeaways

  • Know your target audience: Understanding your target audience is essential for effective vacation rental marketing.
  • Highlight unique selling points: Showcase what sets your vacation rental apart from the competition.
  • Utilize social media: Leverage social media platforms like Facebook, Instagram, and Twitter to showcase your property, engage with potential guests, and promote local attractions and events.
  • Optimize your listings on vacation rental sites: Take the time to optimize your listings on popular vacation rental sites like Airbnb, Vrbo, and
  • Prioritize guest satisfaction: Provide an excellent guest experience to increase guest satisfaction and generate positive reviews.

Understanding Vacation Rental Marketing

You’ve got a vacation rental property, but how do you get people to book it? That’s where vacation rental marketing comes in. It’s the art of promoting your property to potential guests and convincing them to choose your rental over the competition.

First things first, you need to know your target audience. Who are the people that are most likely to stay in your vacation rental?

  • Families?
  • Couples?
  • Solo travelers?
  • Golfers?
  • Clubbers?

Once you know who you’re targeting, you can tailor your vacation home design and marketing efforts to appeal to them.

Vacation rental marketing is all about promoting your property to potential guests and standing out from the competition. By knowing your target audience, creating an eye-catching listing, offering incentives, and utilizing social media, you can increase your bookings and make your vacation rental a success.

Identifying and Reaching Your Target Audience

So, you’ve got a vacation rental, and now you need to figure out who your ideal guests are. Identifying your target audience is a crucial step in creating a successful vacation rental marketing plan. Here are some tips to help you identify and reach your ideal guests.

Attracting Families

Families are a great target audience for vacation rentals. They’re often looking for a place to stay that’s more comfortable and convenient than a hotel room. Here are some things you can do to attract families to your vacation rental:

  • Make sure your vacation rental is family-friendly. This means having plenty of space for kids to play, childproofing the rental, and providing amenities like toys, games, and books.
  • Highlight nearby family-friendly attractions. If your vacation rental is close to a theme park, zoo, or other family-friendly attraction, make sure to mention it in your marketing materials.
  • Offer special deals for families. Consider offering discounts for families with children or providing free tickets to nearby attractions.

Catering To Business Travelers

Business travelers are another great target audience for vacation rentals. They’re often looking for a place to stay that’s more comfortable and convenient than a hotel room but still has all the amenities they need to get work done. Here are some things you can do to cater to business travelers:

  • Make sure your vacation rental has a reliable Wi-Fi connection. Business travelers need to be able to stay connected to the internet to get work done.
  • Provide a comfortable workspace. This means having a desk or table, a comfortable chair, and good lighting.
  • Highlight nearby business amenities. If your vacation rental is close to a conference center, business district, or other business amenities, make sure to mention it in your marketing materials.

By identifying and reaching out to your target audience, you can increase your vacation rental’s occupancy rates and attract more ideal guests.

Standing Out From The Competition

So, you’ve got a vacation rental property that you’re ready to put on the market. Congratulations! But wait, how do you make sure that your property stands out from the competition? After all, there are probably a lot of other properties in your area that are vying for the same attention.

Well, fear not, my friend. Here are some tips to help you make your vacation rental property shine like a diamond in the rough:

Vacation rental Unique Selling Points

First things first, you need to identify what makes your property unique. What sets it apart from all the other vacation rentals in the area? Maybe you’ve got a gorgeous view of the ocean or a hot tub that’s perfect for relaxing after a long day of sightseeing.

Whatever it is, make sure you highlight those unique selling points in your marketing materials.

Name & Logo Of your Vacation rental Home

Speaking of marketing materials, have you thought about creating a name and logo for your vacation rental property? It might sound silly, but having a name and logo can help you establish a brand identity and make your property more memorable to potential guests.

Plus, it’s a fun way to get creative and show off your personality, and it helps you get noticed online!

Design Matters For Your Vacation Rental

Your Mediterranean home needs to be designed for the purpose: if you want to attract guests, then design it to do exactly that. If you only want to use it for your own purposes, the design choices should reflect your own taste and habits.

Learn how to design a vacation home that makes people want to stay there and come back!

Unique Vacation Rental Experience

Another way to stand out from the competition is by offering a unique experience to your guests. Maybe you’ve got a collection of vintage board games that they can play during their stay or a local chef who can come in and cook a gourmet meal.

Think outside the box and find ways to make your guests feel like they’re getting something special that they can’t get anywhere else.


Of course, you can’t forget about the competition. Keep an eye on what other vacation rental properties in your area are doing and see if there’s anything you can learn from them. Don’t copy their ideas outright, but use them as inspiration to come up with your own unique approach.

How to Make Your Mediterranean Vacation Home Stand Out

  • Figure out your USP
  • Give your home a name and logo
  • Design it well – if you don’t know how then bring in a professional
  • Figure out how to create a unique experience for your guests

Remember, standing out from the competition takes time and effort. But with a little creativity and some hard work, you can make your vacation rental property the talk of the town (or at least the talk of the internet).

Creating an Attractive Website for your Vacation Rental Home

So, you’ve got a vacation rental and you want to attract guests. One of the most important things you can do is create an attractive website. Here are some tips to help you get started.

Creating an attractive website for your Mediterranean vacation rental
Creating an attractive website for your Mediterranean vacation rental

Utilizing SEO

First things first, you want to make sure your website is easily discoverable. That’s where SEO comes in. SEO stands for Search Engine Optimization. It’s a way to make your website more visible to search engines like Google.

To utilize SEO, you need to use relevant keywords throughout your website. For example, if you have a beachfront property, you want to use keywords like “beachfront vacation rental” or “oceanfront rental” and couple it with the location.

In fact – one of the keys to your website is to clearly communicate your location because people will go to search engines and ask for what they want to find in a specific location.

For some businesses, such as my consulting and coaching business, the location is not important. It’s mainly because I work globally leveraging online tools. But, your vacation home is most likely not movable but in one location. That’s why, you need to add the location into your website copy and blog posts.

Crafting Enticing Descriptions

Once you’ve got people to your website, you want to keep them interested. That’s where your property descriptions come in. You want to make sure your descriptions are interesting and highlight the best features of your Mediterranean dream rental home.

Don’t just list the amenities. Be creative and tell a story. For example, instead of saying “Our rental has a pool,” say “Take a dip in our sparkling pool while you soak up the sun and enjoy the ocean breeze.”

Tell stories in your Mediterranean vacation rental website copy
Tell stories in your Mediterranean vacation rental website copy

Showcasing High-Quality Photos

Finally, you want to make sure you have high-quality photos of your rental. Don’t just rely on your smartphone camera. Hire a professional photographer to take photos that will make your rental shine.

Make sure you have photos of all the rooms, as well as the exterior and any outdoor spaces. Use these photos throughout your website to showcase your rental in the best light possible.

5 Mediterranean Vacation Home Website Tips

  • Have a website 🙂
  • Have a beautiful, fast-loading, and mobile-friendly website
  • Add a FAQ section to your website and make it comprehensive
  • Add lots of images of your destination and home
  • Add a personal story about you and your family

In conclusion, creating an attractive website for your vacation rental is essential to attracting guests. Utilize SEO, craft enticing descriptions, and showcase high-quality photos to make your rental stand out.

Blogging About Your Mediterranean Destination

When it comes to vacation rental marketing, blogging is a great way to gain exposure and attract potential guests. Not only does it allow you to showcase your property and the surrounding area, but it also helps establish your brand as an authority in the industry.

Also: you can use your blog to answer a ton of questions instead of emailing back and forth!

Here are some tips for creating a successful vacation rental blog.

Showcasing the Destination

Blogging allows you to highlight the beauty, culture, and attractions of the Mediterranean region. Through engaging and informative blog posts, you can showcase the unique features and experiences that make the destination desirable to potential guests.

Establishing Expertise

By creating blog content related to the Mediterranean region, you position yourself as an authority in the industry. Sharing insights, tips, and local knowledge demonstrates your expertise and builds trust with potential guests, making them more likely to choose your vacation rental.

Driving Organic Traffic

Blogging helps drive organic traffic to your vacation rental website. By utilizing search engine optimization (SEO) techniques and targeting relevant keywords, your blog posts can appear in search engine results, attracting potential guests who are actively searching for information about the Mediterranean region.

Engaging Potential Guests

Blogging provides an opportunity to engage potential guests and foster a sense of community. Encourage readers to leave comments, ask questions, and share their own experiences. By responding and engaging with your audience, you build relationships and create a positive impression of your vacation rental.

Inspiring Bookings

Well-crafted blog posts can inspire readers and spark their interest in visiting the Mediterranean. By showcasing the unique experiences, attractions, and activities available in the region, you can create a desire to book a vacation rental and experience the destination firsthand.

Here are some ideas for blog content

  • Local events and festivals
  • Seasonal activities (skiing, beach trips, etc.)
  • Top-rated restaurants and bars
  • Hidden gems in the area
  • Outdoor adventures (hiking, biking, etc.)
  • Family-friendly activities

4 Blogging Tips to Market Your Mediterranean Vacation Home

  • Share details about your destination so your visitors know what to expect
  • Add maps that they can download!
  • Add links and reviews of local businesses such as restaurants and shops. You can make deals with local businesses and offer advertising space or just some great cooperation
  • Use lots of images that showcase your location and home in detail, including floor blueprint

Promoting Your Blog

Once you’ve created some killer blog content, it’s time to promote it. Here are some tips for getting your blog in front of potential guests:

  • Share your blog posts on social media platforms like Facebook, Twitter, and Instagram.
  • Use relevant hashtags to reach a wider audience.
  • Include a link to your blog in your email signature.
  • Reach out to local bloggers and ask if they’d be interested in collaborating on a post.
  • Use paid advertising to promote your blog on search engines and social media platforms.

Remember, the goal of your vacation rental blog is to attract potential guests and establish your brand as an authority in the industry. By creating engaging content and promoting it effectively, you can achieve both of these goals and drive more bookings to your property.

Leveraging Social Media

As a vacation rental owner, you know that social media is a powerful tool for promoting your property. But with so many platforms out there, it can be overwhelming to know where to start. Fear not, intrepid marketer! Here are some tips to help you harness the power of social media to boost your bookings.

Harnessing the Power of Instagram

Instagram is a great platform for showcasing your vacation rental’s best features. With its emphasis on visual content, you can use Instagram to give potential guests a sneak peek of what they can expect when they stay at your property.

To make the most of Instagram, be sure to:

  • Post high-quality photos that show off your property’s unique features
  • Use relevant hashtags to help your posts get discovered by potential guests
  • Engage with your followers by responding to comments and direct messages
  • Share user-generated content from guests who have stayed at your property

Pro tip: If you have a large following on Instagram, consider partnering with influencers in your niche to promote your vacation rental to their followers.

4 Instagram Marketing Tips to Market Your Mediterranean Vacation Home

  • Select a theme: colors, image styles, and captions
  • Use hashtags: create your unique hashtag, and also use location and other relevant hashtags
  • Link to your website: IG right now allows only one place to add links, and you should leverage it to invite people to your website
  • Ask your guests to tag you when they post images from their stay at your home and location! Share them on your socials and mention the guest’s Instagram account

Exploring Other Social Media Channels

While Instagram is a great platform for vacation rental marketing, it’s not the only one out there. Here are a few other social media channels you should consider:

  • Facebook: With over 2 billion users, Facebook is a great platform for reaching a wide audience. You can use Facebook to share photos and videos of your property, promote special offers, and engage with potential guests.
  • Pinterest: Pinterest is a visual discovery platform that can be a great source of inspiration for potential guests. You can use it to create boards that showcase your property’s unique features, as well as local attractions and activities.
Facebook and Pinterest are great platforms to grow your Mediterranean vacation home awareness and bookings
Facebook and Pinterest are great platforms to grow your Mediterranean vacation home awareness and bookings

Pro tip: Don’t try to be on every social media platform at once. Instead, focus on the platforms that are most relevant to your target audience and where you can make the biggest impact.

Mastering Email Marketing

Email marketing is a great way to promote your vacation rental business. It’s low-budget and can generate a high return on investment. In fact, according to Hubspot, email generates $42 for every $1 spent. That’s a staggering 4,200% ROI!

Building an Email List

The first step to mastering email marketing is building an email list. There are a few ways to do this:

  • Collect the email addresses of guests who have stayed with you before.
  • Add a sign-up form to your website.
  • Offer a discount or special offer in exchange for email addresses.

Once you have a list of email addresses, you can start crafting engaging emails.

Crafting Engaging Emails

The key to crafting engaging emails is to make them personal and relevant. Here are a few tips:

  • Use the recipient’s name in the subject line and greeting.
  • Segment your email list and send targeted emails based on interests or behavior.
  • Keep your emails short and to the point.
  • Use eye-catching visuals and a clear call to action.

Tools like MailerLite can help you create and send professional-looking emails. They offer a variety of templates and automation features to make the process easier.

3 Email Marketing Tips to Market Your Mediterranean Vacation Home

  • Create a concept for your email: this could be something like “Living In Sicily – Seasons and Food
  • Be consistent: you need to send your email newsletter consistently. Once a week? Once a month? You decide what works for you but be consistent!
  • Invite people to your social media, make bookings, and share their experiences

With these tips, you’ll be well on your way to mastering email marketing for your vacation rental business. Happy emailing!

Optimizing Listings on Rental Sites

In addition to your own website, you will also need to list your home on various rental sites to start raking in the bookings. But wait, before you hit that submit button, let’s talk about how to optimize your listings to get the most out of them.

Getting the Most Out of Airbnb

Airbnb is the big kahuna of the vacation rental world. With millions of users worldwide, it’s a great place to list your rental. But how do you stand out from the crowd?

Tips for standing out on Airbnb with your Mediterranean vacation rental
Tips for standing out on Airbnb with your Mediterranean vacation rental

First things first, make sure your listing is complete and accurate. This means filling out all the information, including the number of bedrooms and bathrooms, amenities, and any house rules. And don’t forget to upload high-quality photos that show off your rental’s best features.

Next, consider your pricing strategy. Airbnb has a Smart Pricing feature that can help you set your rates based on demand, but it’s not always accurate. Do your research and check out what similar rentals in your area are charging. And don’t be afraid to adjust your rates based on the season or local events.

Finally, don’t forget about reviews. Encourage your guests to leave a review after their stay, and respond to any negative reviews in a professional and courteous manner. This can go a long way in building trust with potential guests.

Exploring Other Listing Sites

While Airbnb is the most popular vacation rental site, it’s not the only one out there. Consider exploring other listing sites like Vrbo,, Rentals United, and other rental listing sites.

Each site has its own unique features and target audience. For example, Vrbo is popular among families and groups, while is known for its extensive search filters. Do your research and find the sites that best fit your rental and target audience.

When listing on multiple sites, make sure to keep your information consistent across all platforms. This includes pricing, availability, and amenities. And don’t forget to monitor your listings regularly to ensure they’re up-to-date and accurate.

Tips for Optimizing Your Mediterranean Vacation Home Listings

  • Utilize High-Quality Photos: include high-quality, professional photos that showcase your vacation home’s interior, exterior, and surrounding environment.
  • Use headings that describe the vibe and location
  • Provide Detailed Descriptions: craft detailed and compelling descriptions that paint a vivid picture of the Mediterranean experience your vacation home offers. Include information about the property’s amenities, such as private pools, terraces with sea views, or access to nearby activities like sailing or vineyard tours.
  • Add blueprint: show your guest how the layout of your home looks like
  • Add video!

In conclusion, optimizing your vacation rental listings on rental sites is key to getting the most out of your rental business. By following these tips and exploring different listing sites, you’ll be well on your way to attracting more bookings and satisfied guests.

Utilizing PR and Promotions

Can you leverage PR to market your property? You sure can! In fact, it’s a great idea, and here are some tips to help you get started:


PR, or public relations, is all about building relationships with your target audience and the media. By doing so, you can generate positive coverage and increase your vacation rental exposure. Here are some ways to utilize PR for your Mediterranean dream vacation home:

  • Press Releases: Write and distribute press releases to announce newsworthy events, such as property updates, special promotions, and awards.
  • Media Outreach: Reach out to local and national media outlets to pitch your vacation rental as a story idea. Offer to provide expert commentary on vacation rental trends and topics.
  • Influencer Marketing: Partner with social media influencers in your niche to showcase your vacation rental to their followers.


Promotions are a great way to incentivize potential guests to book your vacation rental. Here are some promotion ideas to consider:

  • Discounts: Offer discounts to guests who book a certain number of nights, book in advance, or refer friends.
  • Package Deals: Create package deals that include local attractions, such as theme park tickets or restaurant vouchers.
  • Giveaways: Host a giveaway on social media that requires participants to follow your vacation rental and share your post.


Keep guests and potential guests up-to-date with the latest news and events related to your vacation rental. Here are some ways to share the news:

  • Email Newsletter: Send a monthly or quarterly email newsletter to guests and subscribers with updates on your vacation rental and local events.
  • Social Media: Share news and updates on social media platforms, such as Facebook and Twitter.
  • Blog: Start a blog on your vacation rental’s website to share news, tips, and stories related to your property and local area.

So, there you have it! Utilizing PR and promotions can help increase your vacation rental’s exposure and attract more guests. Get creative and have fun with it!

Ensuring Guest Satisfaction

Congratulations, you’ve got a guest to book your vacation rental! Now, it’s time to ensure they have a fantastic experience so they leave you a glowing review and come back for more. Here are some tips to ensure guest satisfaction:

Provide Excellent Guest Experience

The guest experience is everything. From the moment they book to the moment they leave, you want to make sure they feel comfortable, welcomed, and well taken care of.

Respond to their questions and concerns promptly and professionally, and try to be as accommodating as possible. Remember, happy guests are more likely to leave positive reviews and recommend your vacation rental to others.

Encourage Reviews

Speaking of reviews, they’re essential for attracting new guests. Encourage your guests to leave a review by sending them a friendly follow-up email after their stay.

You can also leave a note in your vacation rental asking them to leave a review if they enjoyed their stay. Just make sure you don’t pressure them into leaving a positive review, as this can come across as insincere.

Provide Great Amenities

Providing great amenities can go a long way in ensuring guest satisfaction. Make sure your vacation rental is well-stocked with everything your guests might need during their stay, such as toiletries, towels, and linens.

If you want to go the extra mile, consider providing a coffee machine or other small appliances to make their stay even more comfortable.

And, if you want to go the extra-extra mile… add branded amenities to your vacation rental!

Ensure Guest Safety and Privacy

Guests want to feel safe and secure during their stay. Make sure your vacation rental is equipped with smoke detectors, fire extinguishers, and other safety features. Also, ensure that your guests’ privacy is respected by providing secure locks on all doors and windows.

Common Mistakes To Avoid In Vacation Rental Marketing

Navigating the world of vacation rental marketing can be fraught with pitfalls that may deter potential guests and impact your business. Here are some common missteps to avoid:

Underestimating the Power of High-Quality Photos

Visuals are paramount in vacation rental marketing. Blurry, poorly lit, or unappealing photos can turn guests away. Invest in professional photography that showcases the best features of your rental.

Neglecting the Description

A captivating description can make the difference between a booking and a pass. Avoid generic language and instead highlight unique amenities and local attractions. Use evocative language to paint a picture of the experience.

Ignoring SEO Practices

Your online presence won’t mean much if potential guests can’t find you. Optimize your listing with relevant keywords, meta descriptions, and titles to improve visibility on search engines.

Overlooking Social Proof

Reviews from past guests can significantly influence booking decisions. Not actively encouraging reviews or addressing negative ones can harm your reputation. Engage with reviewers and showcase positive testimonials.

Forgoing a Responsive Design

In an era where most bookings are made on mobile devices, a website that isn’t mobile-friendly is a major deterrent. Ensure that your online content is accessible and attractive across all devices.

Failing to Update Calendar and Pricing

An out-of-date calendar or pricing can lead to double bookings and lost trust. Keep your information current to avoid frustrating potential guests.

Overcomplicating the Booking Process

A complicated or lengthy booking process can cause guests to give up. Streamline the process to be as quick and painless as possible.

Not Utilizing Social Media Effectively

Simply having social media accounts is not enough. Regularly post engaging content, interact with followers, and use the platforms to create a brand presence.

Ignoring the Competition

Failing to research what others are offering can leave you behind. Understand your competitors’ strategies and adjust your offerings to stay competitive.

Inconsistent Branding

Your vacation rental should have a consistent and recognizable brand across all platforms. Inconsistent messaging can confuse and deter potential guests.

Overlooking the Importance of a Personal Touch

Small gestures or personalized communication can turn a guest’s positive experience into a glowing review and repeat visits. Don’t miss the opportunity to make a lasting impression.

Not Highlighting Safety Measures

In today’s travel climate, guests are more conscious of health and safety. Clearly communicate the steps you’re taking to provide a safe environment.

Skimping on Amenities

Guests are often looking for the comforts of home or a touch of luxury. Ensure your rental is well-equipped and consider upgrades that could enhance the stay.

Lacking a Clear Cancellation Policy

A clear and fair cancellation policy is essential. Ambiguity can cause misunderstandings and dissuade guests from booking.

Creating a Comprehensive Strategy for Your Mediterranean Vacation Rental Marketing

I have covered the key aspects of your vacation home marketing. Now it’s time to create a strategy!

Creating a Comprehensive Strategy for Your Mediterranean Vacation Rental Marketing
Creating a Comprehensive Strategy for Your Mediterranean Vacation Rental Marketing

Creating a comprehensive marketing strategy is key to getting your property in front of the right audience. But where do you start? Here are a few tips to help you create a vacation rental marketing plan that will make your property stand out from the crowd.

Let’s Summarize Your Vacation Rental Marketing Plan

  1. Know who you want to attract
  2. Make sure your interiors and exteriors are aligned with the target audience and their preferences
  3. Design & brand your property
  4. Create a website with relevant information and blog
  5. Use social media to attract guests
  6. List your home at the popular vacation rental listing sites
  7. Leverage PR to get more publicity

By following these tips, you can create a comprehensive vacation rental marketing strategy that will help you stand out in a crowded market. Good luck!

FAQ – Vacation Rental Marketing

Vacation Rental Marketing

How do I make my vacation rental stand out from the competition?

Well, you could always paint it neon green and put a giant inflatable unicorn on the roof. But if you’re looking for something a little less…loud, there are a few things you can do to make your vacation rental stand out. Make sure your listing has a catchy title and a description that highlights all the unique features of your property.

Consider offering special amenities or experiences that other rentals in the area don’t have. And don’t forget to showcase your location – if you’re near a popular attraction or have a stunning view, make sure to mention it!

Vacation Rental Marketing

What are some creative ways to market my vacation rental?

Get your creative juices flowing and think outside the box! Consider partnering with local businesses to offer package deals, hosting events or workshops at your property, or even creating a fun viral video to showcase your rental.

And don’t underestimate the power of word-of-mouth – encourage your satisfied guests to leave reviews and share their experiences on social media.

Vacation Rental Marketing

Can social media really help boost my vacation rental bookings?

Absolutely! Social media is a great way to showcase your rental to a wider audience and connect with potential guests. Make sure to post high-quality photos and videos, engage with your followers, and use relevant hashtags to increase your reach.

And don’t forget to keep your social media profiles up-to-date with your latest availability and pricing information.

Vacation Rental Marketing

Is it worth investing in professional photography for my vacation rental?

Short answer: yes. Long answer: yeeeeeeeeeeeeeeeeeees. Professional photos can make a huge difference in how your rental is perceived by potential guests. They can help showcase your property in the best possible light (literally) and make it stand out from the competition.

Plus, they can be used across all your marketing channels – from your website to your social media profiles.

Vacation Rental Marketing

What are some common mistakes to avoid in vacation rental marketing?

Don’t fall into the trap of using generic, boring descriptions or photos that don’t accurately showcase your rental. Make sure to keep your pricing and availability information up-to-date, and don’t forget to respond promptly to guest inquiries and reviews.

And above all, be honest about what your rental has to offer – don’t exaggerate or make false claims.

Vacation Rental Marketing

How can I maximize my profits without turning off potential renters?

It’s all about finding the right balance. Make sure your pricing is competitive with other rentals in the area, but don’t undervalue your property. Consider offering discounts for longer stays or off-season bookings, and don’t forget to factor in any additional fees or charges.

And above all, make sure your rental is clean, well-maintained, and offers a great guest experience – happy guests are more likely to leave positive reviews and recommend your property to others.

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